Our Values
At the iiaa, there are three pillars that have always been fundamental to our work: skin health, scientific research, and planet health. Our values are built around them. These values are core to our products, our processes, and to each and every decision we make as a business; they are what drive our innovations, and they are what solidify our passion for what we do.
Skin Health
We are passionate about creating healthy skin, with almost 30 years’ experience in delivering game-changing results with innovative solutions.
We seek out the skin-health obsessed. The ones that feel passionate about delivering the best results. Our work should feel like a labour of love, not a chore. We’re continuously striving to make our customer’s skin the healthiest (and happiest) it can be.
Planet Health
We take our responsibility for our planet seriously and strive for change in our business and beyond.
We want to deliver the best results to our customers, but not at a cost to the planet. We understand that it’s the small changes that make the biggest impact – from recycling our lunch containers, to sourcing sustainable packaging and using natural ingredients in our products. We believe that every single one of us plays a pivotal part in protecting the planet.
Planet Health
We take our responsibility for our planet seriously and strive for change in our business and beyond.
We want to deliver the best results to our customers, but not at a cost to the planet. We understand that it’s the small changes that make the biggest impact – from recycling our lunch containers, to sourcing sustainable packaging and using natural ingredients in our products. We believe that every single one of us plays a pivotal part in protecting the planet.
Scientific Research
Pioneering research is the foundation of all we do, shaping the next generation of skin care and the future sustainable health of the planet.
We don’t believe in fads or false promises. First and foremost, we are educators, researchers and nutritionists set on finding scientific solutions for our customers. Our claims are always backed up with evidence so that they can be trusted.
Global Education
We are leaders in professional beauty education. Our educational programmes are at the heart of what we do for our team and our clients.
We train every member of staff so they’re well-versed in the topic of skincare and know our products inside and out. Any one of us could explain them with passion. We practise what we preach and see the benefits of our supplements and skincare by using them ourselves. We put our customers first by knowing exactly what works for their specific skin needs.
Global Education
We are leaders in professional beauty education. Our educational programmes are at the heart of what we do for our team and our clients.
We train every member of staff so they’re well-versed in the topic of skincare and know our products inside and out. Any one of us could explain them with passion. We practise what we preach and see the benefits of our supplements and skincare by using them ourselves. We put our customers first by knowing exactly what works for their specific skin needs.
Community Builders
We invest in our people, professionals, partners and beyond to create a positive, diverse, collaborative community and network of like-minded people.
We believe that the best results often come from working as a team, and that no one should be left behind. Diversity isn’t just an empty word we use in passing; we believe in the power of our community of people and professionals from all backgrounds, ages, ethnicities, and orientations. We seek out those that are as passionate about skin health as we are.