The iiaa is home to a diverse team of people and professionals, all with one common goal: to make beauty better. There’s serious power in our shared passion for skin health, and bringing together unrivalled expertise across the spectrum from medicine, health and wellbeing, science and nutrition to education, marketing, digital, PR and creative means our force for change is unstoppable.

David Alpert

iiaa Co-founder and Managing Director

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David Alpert is a dedicated business entrepreneur. With his wife Tracy, he co-created the iiaa with a clear strategic vision: to provide 360-degree skincare and services that empower skin health professionals to deliver the very best results for their clients. Outside the office, he’s a passionate diver and marine photographer, and his personal insights into environmental damage mean he’s dedicated to driving environmental change.
Tracy Tamaris

iiaa Co-founder

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After discovering Environ around the same time it launched in 1990 and instantly falling in love with the range, Tracy wanted to share the unbelievable results she so quickly saw in her skin. Her relentless belief in the products (and her undoubtedly incredible skin) were what successfully drove her mission forwards to educate, inspire and empower skincare professionals in the UK and Ireland – and it was this passion for education that led Tracy to create the iiaa with her husband David. Together, they spearheaded an evolutionary approach to skincare that encompasses everything Tracy believes in and has learned over her years in the industry.
Dr Gaby Prinsloo

iiaa Medical Director

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Dr Gaby Prinsloo is a medical doctor with an innovative approach to her field. Also a researcher and expert in functional medicine, wellness and skincare, she sees skin health from a holistic perspective and is passionate about empowering people to be well. With 20 years’ experience in the wellbeing world, there’s almost no avenue Dr Gaby hasn’t explored. Nutrition, sleep, meditation, health and mindfulness are all woven into the education she provides – and into her work at the iiaa Skin Health Research Centre, where she heads up our ground-breaking clinical trials.
Lorraine Perretta

iiaa Head of Nutrition

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To say Lorraine’s 30 years in the nutrition industry have been fruitful would be an understatement. When she isn’t travelling the world researching the latest nutritional innovations and educating our network of skin health professionals, she acts as Senior Clinical Nutritionist at a not-for-profit clinic in London, a fellow at the Institute for Optimum Nutrition, and a member of the British Association of Nutrition and Lifestyle Medicine (BANT) and the Complementary & Natural Healthcare Council (CNHC). She’s so passionate about sharing her knowledge, in fact, she’s even the author of a nutritional cookbook, Food for Thought.
Amira Ahmed

Head of iiaa brand

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Amira has over 15 years experience in health, nutrition, food and drink sectors, managing the business-to-business and business-to-consumer activities. She currently oversees all iiaa programmes, working closely with all departments to ensure full integration across communication channels.

Claire Muir

iiaa Director of Training

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Having trained with over 25 brands across her 30-year career in beauty therapy, and been a finalist for two British Beauty Awards, Claire is nothing less than a master educator in beauty and wellness. Her previous roles at Champneys, Cosmeceuticals and The Grove built on her already extensive spa and medical skincare experience and brought her to the iiaa, where she’s worked her way up the training ladder and now heads up our unparalleled training programmes for Environ® and Advanced Nutrition Programme.

Jodie Hudson

Eventis Brand Manager

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A trained beauty therapist, Jodie’s desire to deepen her specialism in skincare led her to the iiaa almost 10 years ago. Here, she stacked up experience in the professional skincare field in sales and personal shopping roles – and now, her solid understanding of the professional beauty industry sees her heading up the eventis brand.
Susan McGowan

Head of Advanced Nutrition Programme™

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With over 18 years of sales, marketing and brand development experience in the global beauty and surrounding industries, and having worked with the likes of Sarah Chapman, Aromatherapy Associates and Perricone MD, Susan’s expertise in skincare, spa, wellbeing and nutrition is a driving force in the growth of Advanced Nutrition Programme™’s sustainable, award-winning supplement innovations.
Anushka Patel

Head of et al.

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After working as a makeup artist for 15 years for the likes of bareMinerals following her training at the Academy of Freelance Makeup, Nush started her career with us at the iiaa as a business consultant and makeup artist for our debut makeup brand. She has gone on to manage some of our biggest brand developments – and she’s got even more up her sleeve…

Scott Corbett

iiaa Creative Director

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Scott is a creative specialist with over 20 years’ experience in bringing brands to life. Inspired by everyday and cultural sources ranging from people and storytelling to beauty and architecture, his creative strategies take a macro view of the market and a deep understanding of the customer to make the brands he works with thrive. Having previously headed up creative at The Body Shop, Paperchase and Crabtree + Evelyn, he now leads the creative strategy for all our brands as the iiaa shifts into a new era.
Kate Hodgkinson

iiaa Digital and Advocacy Director

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Kate has extensive global omnichannel and ecommerce experience with some of the best-known global luxury brands, including Neal’s Yard Remedies, Harrods and Swarovski. This is what led her to iiaa, where she steers our digital transformation journey together with our creative, PR and comms teams, and a mass of skincare know-how.
Kamran Sarwar

iiaa Office Manager

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The first point of contact for everyone at the iiaa HQ, customer service is Kamran’s strong suit. Having worked in recruitment for 8 years, followed by positions in corporate security, Kamran’s exceptional skill for assisting others doesn’t stop at the front door. In fact, his role extends to the iiaa admin team, where he makes travel arrangements for regional staff.
Amy le Roux

iiaa PR and Comms Director

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With over 20 years’ experience in the beauty and wellness industry, Amy has gathered a wealth of diverse skills in strategic integrated communications. This included 10 years at Estée Lauder Companies working with the likes of Clinique, Aveda, Darphin and Origins, Charlotte Tilbury, the British Beauty Council and Crabtree + Evelyn – not to mention running her own communications agency. Clearly, Amy is committed to the beauty industry. And this is reflected in our communications department, where she heads up all internal, B2B and external communications, including brand and press-related activity.

Krishna Seyani

iiaa Head of HR and Recruitment

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Krishna is a people person with a passion for travel. After working her way up to HR Manager at Waitrose, her travel bug took her to Olympic Holidays. Today, at the iiaa, she’s the one on-hand to offer expert advice and support to our managers and team members on all aspects of people management – and is constantly striving to make the iiaa an even better place to work.
Ellie Bailey

Head of Logistics, IIAA

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Ellie has over 10 years’ experience in the operations industry, and with a strong background in customer relations, she always manages to put our salon community and customer base first. Since joining the iiaa in June 2018, Ellie has risen through the ranks from Assistant Manager to Head of Logistics. When she’s not overseeing our warehouse in Hemel Hempstead, Ellie enjoys the arts. She took her degree in Fine Art and worked in the fine art and antiques industry before finding the world of skincare and beauty.