Our Story

We are the home of scientifically proven, planet-positive skin health brands. Leading the way with science, innovation and knowledge, we are proactively transforming how people feel in their skin.

Changing the future of skin health

We are innovators, creators and educators in responsible, sustainable beauty products and practices around the world.

Positivity, inside and out

The iiaa is more than skincare. It’s skin health. And it’s overall health. It’s looking great on the outside and feeling even better on the inside. It’s a confidence that comes from embracing whoever you are, whatever your age.

30 years of innovating and creating and educating

Behind our brand is Tracy Tamaris and David Alpert. Their pioneering vision to pro-actively transform the beauty industry through science, innovation and education has led the way to better. Better, proven, long-lasting results in skincare, and better business success for salon professionals and brand partners.

Leading through learning

Our world-class training programme supports our growing network of beauty practitioners and professionals to deliver the best products and treatments for their clients. And to become experts in developing their career and building a business.

Protecting our planet

Our positive mindset extends to our environment. Planet health is as important as skin health so we’re committed to creating sustainable solutions for our products, packaging and processes. We only invest in scientifically proven innovations and technological advancements that are guaranteed to deliver long-term benefits for generations.

Changing the future of skin health

We are innovators, creators and educators in responsible, sustainable beauty products and practices around the world.

Positivity, inside and out

The iiaa is more than skincare. It’s skin health. And it’s overall health. It’s looking great on the outside and feeling even better on the inside. It’s a confidence that comes from embracing whoever you are, whatever your age.

30 years of innovating and creating and educating

Behind our brand is Tracy Tamaris and David Alpert. Their pioneering vision to pro-actively transform the beauty industry through science, innovation and education has led the way to better. Better, proven, long-lasting results in skincare, and better business success for salon professionals and brand partners.

Leading through learning

Our world-class training programme supports our growing network of beauty practitioners and professionals to deliver the best products and treatments for their clients. And to become experts in developing their career and building a business.

Protecting our planet

Our positive mindset extends to our environment. Planet health is as important as skin health so we’re committed to creating sustainable solutions for our products, packaging and processes. We only invest in scientifically proven innovations and technological advancements that are guaranteed to deliver long-term benefits for generations.