Our Director of Training, Clare Muir, shares her take on upcoming trends in the skincare industry.

Beauty tech will continue to grow, as we see more brands leveraging AI for long-term skin health solutions. Forward-thinking skincare brands have been using digital face mapping tools online, where consumers can create a bespoke routine tailored to their skin’s needs, just from taking a selfie. But using a phone camera leaves room for error, and increasingly informed consumers are looking for expert-backed solutions they can trust.

Moving into 2025, Mintel predicts consumers will be looking for skincare that works smarter, not harder, using latest technology to achieve better, more targeted results.

Andrew McDougall, Director for Beauty & Personal Care at Mintel, says: “Consumers are taking control of their routines in 2025 by hacking traditional practices, embracing biotech innovations, and leveraging AI for tailored, results-oriented beauty, emphasising individuality and long-term skin health.”

“Expect a surge in devices that offer on-the-spot analysis and results, empowering users to make informed decisions instantly.”

The iiaa have been global leaders in skin health for over 30 years, pioneering now-staple beauty categories including ingestible skincare and sustainable makeup. I’m excited for the much-anticipated launch of Eventis, our first-of-its-kind skin-tech business solution.

Encompassing the mantra of smarter skincare, this pioneering new system integrates advanced skin analysis with revolutionary new digital tools to deliver a seamless, bespoke skin health journey for consumers in the treatment room and beyond. It brings together high-tech consultations, in-depth skin analysis and precisely monitored progress, while putting you, the skincare professional, at the heart. Guiding your client towards life-changing, lasting results and long-term skin health. Watch this space.